Eco Engines Essay

Eco Engines, an article by Steve Miller provides excellent information about the correlation between railcarmobile industry and ecosystem. The article is both an opinion and informative. His unproblematic audience is general public. This article summarizes the paradoxical nature of automobiles industry baffling in producing eco-friendly vehicles. He verbalizes that going green is slogan that is easy to hand out but concentrated to follow.Automobile industry is an adherent f this high-mindedness of going green but in reality their sales argon affected by this idealism. So there is paradox in what they say and what they do. He further highlights that consumers attitude too is paradoxical as they have lip service to eco-friendly notions but by gasoline cars instead of interbreeding one. 2 B Response In the present age knowingness about the protection of environment is rising among masses. It is becoming a direction in the modern world to be seen as eco-friendly.Media agencies atomic number 18 play supreme role in this game. This drive of eco-friendliness has made the oil and auto industries face many problems. In reality a race has started among the players in these fields of industry to allure the buyers by making them convince that they ar more than eco-friendly than the otherwises. However, the new arrivals in these two fields of industry finger it a little bit less difficult to the changing dapple as compared to the old players of the game.The established and old auto industries like Toyota and Prius are trying to answer the question by giving a manikin of hybrid vehicles to the world but they are finding it somewhat difficult to consider the new machine in large numbers for including the other reasons they are comparatively costly. Their sale brings low profit margins. It is, however, apparent that in spite of the idealism about eco-friendliness the big chunk of consumers is asking for gasoline-driven vehicles and to increase their profit the producers like Accord and Ford and others are spending more on producing these vehicles than the hybrid ones.Reality reigns supreme in this world and not the idealism. 3 APA Citation Quotation Miller (2003) states And yet hybrids, with their golf draw hum and often-jerky acceleration, have become a focus of nearly either auto bring aboutr, a dramatic change from just five years ago. The mortifying (perhaps inconvenient? ) truth that lurks behind all the feel-good green talk is that the models sell poorly and, when they do sell, profits for the makers are minimal. In fact, hybrids currently make up only 1. 5% of total auto sales, per Boston-based consultancy Global cleverness. repeat Hybrid automobiles have captivated the attention of every auto fruit company for the last five years despite its various drawbacks. further reality is that despite the notions of greener world, these hybrid automobiles do not sell healthy and thus deceases the profit margin for the companies. According to a Boston-based consultancy Global Insight Presently, hybrids only constitute a small percentage (1. 5%) of the accurate auto trade. (Miller, 2003)Work CitedMiller, S. (2003, April 23). Eco Engines. Brandweek