PART 1 Defining Marketing and the Marketing fulfil CHAPTER Marketing: Creating and Capturing 1 Customer Value PREVIEWING In this chapter, we earn you to the sanctioned concepts of trade. We starting signal with the THE CONCEPTS question, What is merchandising? Simply put, marketing is managing advantageous customer relationships. The aim of marketing is to create revalue for customers and to prehend value from customers in return. Next, we discuss the five go in the marketing processfrom understanding customer needs, to habit customer-driven marketing strategies and programs, to building customer relationships and capturing value for the firm. Finally, we discuss the study trends and forces affect marketing in this age of customer relationships. ground these basic concepts and forming your own ideas astir(predicate) what they really mean to you allow give you a solid foundation for all that follows. lets start with a good story about marketing in ac tion at Procter & Gamble, one of the military mans monumentalst and most respected marketing companies.
P&G makes and markets a whos who list of consumer mega stains, including the likes of Tide, Crest, Bounty, Charmin, Puffs, Pampers, Pringles, Gillette, Dawn, Ivory, Febreze, Swiffer, Olay, CoverGirl, Pantene, Scope, NyQuil, Duracell, and hundreds to a greater extent. P&G began manufacturing products in Canada in 1915, and in 2007 the company was named as one of the kick the put 100 employers in Canada. Its also the worlds largest advertiser, spending an eye-popping $8.2 billion each year on advertising worldwi de, telling and selling consumers on the ben! efits of using its products. in all look deeper and youll see that this premier marketer does far more than just tell and sell. The companys stated place is to provide products that improve the lives of the worlds consumers. P&Gs products really do create value for consumers by solving their problems. In return, customers reward P&G with their mark loyalty and buying dollars....If you want to get a large essay, order it on our website: OrderCustomPaper.com
If you want to get a full essay, visit our page: write my paper