Thursday, April 4, 2019
Communication Skills in Marketing
Communication Skills in merchandiseAssignment Two Communication on the Job fundamental principle of CommunicationDenby MackenzieINTRODUCTIONAfter completing a double bachelor degree at Griffith University, I aspire to obtain a c beer in a merchandising role, either as a marketing director or a marketing communications man timer. The double bachelor that I am currently enrolled in is a Bachelor of Arts / Bachelor of Business and the two majors I am currently undertaking is lacquerese and Marketing. Ide everyy pastureing in Japan or for a Japanese company is very appealing to me. Having a c atomic number 18er that would combine these two passions of mine would require the ultimate type of future graze I hope to do.Marketing professionals are just around enlistable across all organisations (Griffith University, 2013), which includes but non exclusively to advertising firms, government agencies, non-profit organisations and large companies. Types of industries that employ market ing graduates that deal directly with sales and marketing, are government industries and travel, tourism and hospitality. Marketing directors fall in the right of promoting the goods and services of their organisations or clients. Other duties that may be performed on a day to day nucleotide by marketing professionals is knowing how to effectively manage a marketing budget, assist in the tuition and implementation of communication strategies and activities, write creatively and identify and analyse any strengths and weaknesses of the organisation (Australian Government, 2015). In a professional environment marketing directors would lease to work closely with a team, by themselves and possibly with clients. A marketing director would need to have the ability to work independently as well as part of a team, have great interpersonal communication skills and be able to be proactive and meet set deadlines.As a director, it is empathiseable that written, spoken and unspoken communi cations result come in in the workplace, from formal meetings, writing emails or promotional plans to positive unspoken communications such as opening a door for a client. Key communication strategies that would be useful in graceful a triple-crown marketing communications director, patternly working for an international company, would be knowing how to successfully influence and persuade other(a)s through the use of communication, communication and organisational structures in the workplace and the ability to effectively promulgate in the midst of cultures.BODYIf at that place is one thing that marketing directors contribute to in their daily work is acquiring people to buy into what they are selling, whether that be an idea, a service announcement that people should concern in or goods and services being sold to consumers from a particular company. Marketing personal bring forth passs to mildly coerce audiences into believing or acting a particular counsel. In order t o be successful at persuading others, we first need to understand our recipient roles, or who the message is mean for and there are many ways to understand our audience, through cultural background, language spoken, gender, location, age and many more.There are three ways that most people will admit to persuasive messages being broadcasted firstly, people will be persuaded by a force, sometimes this force can be aggressive or violent. Secondly, there is certain social expectation that one believes they moldiness live up to, so they are influenced by what they believe is expected of them. Lastly when a message has become powerful enough, it will change the way that person now thinks (DeFleur et al,2005 p.298). What we must also understand is that not everybody is going to act, think or comply the same way about the messages we are telling our audiences.To better understand why people would resist, we must look subjectively from the person or persons point of view that we are tryin g to persuade (DeFleur et al,2005 p.310). From a marketing and a business point of view, understanding why people would rebel against a message should help us understand where the faults are in any campaign and how it can be amend on for next time.Being able to persuade a change in peoples habits or behaviours with the use of a reward or motivation involved is perhaps the most park way to influence people. Whether that reward or motivation is not as clear to the receiver, it is almost surely there, from the receiver buying shampoo to buying an apple, on one hand it says that the consumer wants to look good or keep their hair clean and on the other hand it says that buying the customer buying the apple is hungry or that there is possibly some motivation for them personally to buy the apple instead than a chocolate bar.Much like how understanding to influence and persuade others requires some thought into whom the receivers are and how they will process the message, so does commu nicating between cultures. For the reason that I wish to work in Japan or closely with a Japanese company, I honor that knowing how to communicate between our divergent cultures will be helpful to my career. Learning the Japanese language as well as understanding their culture should chance upon any communication that is to happen, be a successful one. Even if I was to work in Australia, being able to effectively communicate between cultures would be necessary given over that Australia is such a diverse multi-cultural country.According to DeFleur et al (2014), there are seven steps for successful intercultural communication. Firstly, we have to acknowledge that everybody is different and therefore we all have different emotions and needs. Secondly, we have to try to understand any cultural backgrounds of who we are communicating to. Thirdly, we should respect any cultural customs or traditions that our receiver might have. Fourthly, and a good tip for any successful communicatio n, is to actively listen. Fifthly, being able to wish or expect some uncertainty with intercultural communication. Sixthly, when working or speaking with people who are different form ourselves, we should steer clear of making any assumptions or stereotypes. Lastly, we should be aware of our own ethnocentrism and how we may judge other person or culture based off our own values and beliefs.Researchers have found four main cultural features that alter the way in which we relate to one another individualism and collectivism, high and low context, masculinity and femininity, and high and low power distance (DeFleur et al,2005 p.222). Understanding that all societies have these features can affect the way we communicate with one another. Some cultures value social status over equality, some find nonverbal communication more important than accuracy of what is said and other cultures value assertiveness and wining rather than cooperation and nurturance. From a business point of view, b efore encoding a message, getting to know the audience it is being distributed to, including their culture, customs, influences and what cultural features they might value would make it easier to do business with.another(prenominal) communication strategy that would be useful to any career in any organisation is acquisition how to successfully communicate in an organisational setting. In most organisations there is a bureaucracy set in place, this includes job titles, ranks and roles of staff and goals and a strategic plans made by the organisation. Presidents and CEOs are creditworthy for making decisions when it comes to the organisation of employees in the workplace. Successful managers will change the division of the labour roles and the level of dominance that some employees have when the nature of the environment in an organisation is changing (Francis-Smythe, Robinson Ross, 2013), this includes any promotions or salary raises and even demotions. Presidents and CEOs that a cknowledge a change in the environment at work and make appropriate adjustments to suit, receive a more productive work setting for all employees as a result.Previously in Japan, workers were reassured that they would work for the one company for their entire life. Now in Japan, any worker, from even the lowest of positions, can suggest ideas to their seniors, without feeling out of place (DeFleur et al,2005 p.189). In Japan a full-time workers day is 8 hours long, however, more than 60 per cent of full-time workers have practically recorded working more than 10 hours per day (Nemoto, 2013).CONCLUSIONIn conclusion, I personally find these three communication skills would be necessary to become a successful marketing director. As marketing professionals are employable across all industries, all of these communication skills are transferable. Marketing personal not only use persuasion in the messages that they transmit to the public, they would also use persuasion in a business setti ng, from talking to client to organising tasks for a team to complete.From a business perspective, understanding that most organisations have fixed rules, various positions held by employees indoors the company and goals and strategic views of that organisation. When securing a senior position within a company, recognising the organisational system that the business has in place would set me up for success. flirting as a director or manager in charge of a small team would be the ideal position for a career in marketing for me. Working overseas, in Japan or for a Japanese company would allow for intercultural communication to take place.Understanding our audience before encoding a message will positively assist in the receivers decoding the message as close to how it was intended to be understood. There are many ways to understand our audience, through cultural background, language spoken, gender, location, age and many more (DeFleur et al,2005 p.222). Acknowledging that everybody is different and that we all come from different backgrounds and all make different choices should make better intercultural communication occur. As Australia is a diverse multi-cultural country, understanding how to improve communicating between cultures is a great skill to have in any professional setting.REFERENCESAustralian Government, April 2015, Department of education and training, Marketing Officer, Accessed 30 May 3015 from http//www.jobguide.thegoodguides.com.au/occupation/Marketing-OfficerDeFleur, M, Kearney, P, Plax, T DeFleur, M (2014).Fundamentals of Communication Social Science in effortless Life. New York McGraw-Hill. pp.189, 222, 233, 298, 310,Francis-Smythe, J., Robinson, L. Ross, C. 2013, The role of evidence in general managers decision-making, Journal of general management, vol. 38, no. 4, pp. 3-21.Griffith University, April 2013, Careers and Employment serve up Career options Marketing, Accessed 30 May 2015 from https//intranet.secure.griffith.edu.au/__data /assets/pdf_file/0017/507113/Marketing.pdf Nemoto, K. 2013, Long Working Hours and the Corporate Gender Divide in Japan, Gender, Work Organization, vol. 20, no. 5, pp. 512-527.