Business Plan For A Child Care Facility Marketing Essay

Business Plan For A Child caution Facility marketplaceing EssayThe first principle federation is a unspoiled t adequate to(p) service kid comp roughly(prenominal). It provides baby bird c atomic number 18 facility for kids of days ternion to five. The target of the company ordain be double income professional p arents. professional parents hire been very keen in terms of their childs maturation and maturation in a healthy and catch outing environment. To attend their children best facilities, they are provideing to pay handsome amounts. The first principle company go forth prove to be a cutting edge in terms of child teaching, (Smith, 1993) providing serve of specialized training staff for toddler development. A suffering student teacher ratio, coupled with custom designed facility and proposed course of instruction en certain(a)s high select service for parents and children. The ABC club expects to be a emolumentable service provider by the end of the year and has project a modest net profit by cardinal enormous time.http//www.bplans.com/child_ disquiet_business_plan/images/7dae8e980a9f4c97a74c2bb836c3a9bd.png sustentationThe ABC company has mission to deliver top level child parcel out go. We strive to provide maximum satisfaction to our customers. In assure to prove this statement, everything else resulting fell into place. The company is passionate sufficient to bear upon and exceed customer needs.ObjectivesThe objectives of the ABC guild for first three years of operation includeIn the first seven months, ABC Company give be utilized by at least 35 different families.Provide high woodland run that will add to exceed the customer expectationsIncrease in number of served clients by 20% each yearDevelopment of a profitable and sustained startup businessA brief overview of the companyThe ABC Company will offer its services of child like for the children with age of Three to Five. The services will be available betwee n 7a.m to 6 p.m. There will be variety of tasks that children will enjoy to learn. Such activities include, large muscularity grouping activities, arts and crafts, socialization, and tasks (Smith, 1993) related to general encyclopaedism. There will be low teacher student ratio to ensure the delivery of whole tone services and also meeting the expectations of customers. The company will conduct its services centers in recently purchased home that founder been converted to child distribute services center.Start up summary of businessStart up cost for ABC Company includesProcurement cost of a quadruplet bed board house.Renovation expenses of house to make some changes in congruity with requirements of child care service center.Office furnitureComputer brass and printerphoto copier and fax machineChairsTablesT.V roomMats and pillows for dormancyplay ground with outdoor games accessoriesLaundry facilitiesToysFirst Aid boxfulCleaning suppliesMarketing expensesLegal advisors feeN ote * both long term assets are depreciated using long term depreciation method.http//www.bplans.com/child_care_business_plan/images/5e06f6f2664d40f3b091b667fa5335ed.png technological needsBasic anyy the ABC Company does not need any high technology software. As the main clientele is high quality child care services for target group of customers and the services will be provided by highly professional teachers who focus on development and effective learning of the children, basic concepts making and involving the children in innovative and imaginative activities.Services of companyThe ABC Company offers high quality services of child care for kids of age three to five years. Its customized facilities, low teacher student ratio and innovative learning course of studys give the company matched advantage. To accommodate the movementing parents, working hours are larger than usual or normal business working hours. In two income families, both parents are working, children care by r eliable mean is major concern. The ABC Company s most appropriate and creative solution for this concern. It serves as practical(prenominal) parents to children and provides the children with innovative learning tasks. Children are not monitored her hardly they are enmeshed ( Lindsay Lindsey, 1987) in creative, innovative and useful learning tasks under close watchfulness of our highly specialized and trained staff.Summary of Market AnalysisAs the company is focused to provide services to child group with age of three to five years, the target market of the company will be two income professional families. These professionals, as common practice, ( Lindsay Lindsey, 1987) are not all(prenominal)owed to nurse their children with them at work place care of their children during their working hours is of big(p) concern for these professionals. The ABC Company provides creative solution and best option for the parents who take to have something to a greater extent than just bab ysitting facilities. (Smith 1993) Parents will likely to be interested in selecting the child care facility for their children where they will learn many innovative and useful skills such as, reading, writing, art and crafts and socialization and so forth Professional parents are keenly interested in ( Lindsay Lindsey, 1987) growth and development of their children in an innovative manner, and they are more willing to pay for the services. dodging and implementation summaryDelivery of child care services will be provided in safe and beneficial environment, keeping children safe and secure to avoid any mishap or hazardous incident for children. The mission of ABC Company is to make the parents feel good as surface as make the learning fun and secure for children.Competitive providedtThe competitive edge of ABC Company is complete compliance with effectual and regulatory requirements while meeting all appropriate certification and licensing requirements. Moreover, all candidates are passed through process of background screening before hiring. All these unique attributes give the ABC Company a competitive edge.Market segmentationThe target of ABC Company is one explicit group of customers, the two income professionals family from middle and top class. Usually this group of customers has money but not time for their childrens care. They try to outsource this task of child care, the ABC company s most reliable option to consider in this regard. (Helburn Howes, 1996)This group of customers has start teaching their children basic concepts and skills as writing, reading, socialization and so forth The ABC Company will continue to develop and polish these skills simply in accordance with customer expectations. (Helburn Howes, 1996) Professionalism is the basic reason for parents group existence more ambitious in terms of their childrens learning and they have enough money to provide sophisticated child care.Market Analysis piedodge for target market segmenta tionSegmented market needs some provision for child care of target group. Census by beat back Department indicates that 29% of children of working parents are cared by day care centers and 50% are cared by relatives. This indicates that there is enough potential in the market ad hocally in context of our target group who is more concerned about and prefers a structures learning environment for their child. It sounds good to prognosticate relatives with children on weekends or for nights, but a structured environment for learning of child cannot be expected there. Instead, formal institutes like ABC Company with passionate services will be a great choice without any doubt. The American society continues to be a society of plurality working for long hours a day, they need child care services, and this final need will derive the business for ABC Company.Analysis of service businessThe ABC Company has to compete in child care patience. There are companies at all levels from basic baby artists model service companies to child development and learning service companies making the industry fairly broad and populated. Companies in the concerned industry are providing quality services (Helburn Howes, 1996) during business hours as well as night and level hours services. Price, quality, and gut feeling drive a lot of parental choices. The private of success for the ABC Company lies in selection of a specific segment of market with enough potential of success and growth opportunities. counselling plan soulfulness 1, the founder of ABC Company, will be virtually monitoring daily operations child care centre. He has bring in his Post graduate degree in English from XY University. After bound of education, he has been teaching in India for five years, he got a room on rent there, he was taking care of the land ladys children in exchange of rent of the room. Although it was firs time, he was looking after the children in this way, but it was an interesting expe rience for him. This experience gave Person 1, to think on tonic avenues and he was thinking about to start his business of child care when he returned to America. No doubt, it as successful experience with children, that led person 1 to consider this business as his career. To gain more cognition about the subject, he got masters degree n education program to persue toddler development. After this degree he has earned more pledge about starting a child care business with great chances of success. He purchased a house for this purpose and converted it into child care facility center. There is some key professionals such as Person2, Person 3 ,4 and 5 has also been hired by Person 1, to transfer forward child business activities with expert opinion of these professionals. All of these have masters degree in their respective area of specialization and have great experience in their respective fields.Personnel plan staff of ABC Company planned to be consisting of person 1, working teeming time, playing the role of leader and trainer as well. During first three months, two teachers, two protagonists and one person for general health, who will overhaul out with custodial, cooking, and laundry tasks. By month seven, two more assists will be hired.Personnel Plan class 1Year 2Year 3Matt$24,000$30,000$36,000 instructor$30,000$36,000$36,000Teacher$30,000$36,000$36,000Teaching assistant$20,000$24,000$24,000Teaching assistant$20,000$24,000$24,000General help person$15,000$18,000$18,000Teaching assistant$12,000$24,000$24,000Teaching assistant$12,000$24,000$24,000Total People888Total Payroll$163,000$216,000$222,000Financial planGeneral AssumptionsGeneral AssumptionsYear 1Year 2Year 3Plan month123Current Interest Rate10.00%10.00%10.00% long-run Interest Rate10.00%10.00%10.00%Tax Rate25.42%25.00%25.42%Other000Break-even AnalysisThe Break-even Analysis indicateswhat is needed in monthly tax income to break even.http//www.bplans.com/child_care_business_plan/images/f076 14e9e57840458f6e683d2759c018.pngBreak-even AnalysisMonthly Revenue Break-even$18,669AssumptionsAverage Percent inconstant Cost2%Estimated Monthly Fixed Cost$18,296Projected lolly and LossThe following table will indicate projected profit and loss.http//www.bplans.com/child_care_business_plan/images/6867c3b9b3a14652b2e1fe171856300a.pngProjected Cash FlowThe following chart and table will indicate projected cash flow.http//www.bplans.com/child_care_business_plan/images/dbee2235438e45678f4ebf4f761411d9.pngPresidentOrganizational chartVice PresidentTeacherTeacherAssistantAssistantManagement Team GapAlthough all the members are highly professional and experienced, they have excellent skills to make sure the successful journey of business. There is not gap exist at the side of management of child care service center of ABC company. At the lower level, assistants are the people who need guidance to work efficiently, but under the supervision of our experts, they will soon become able to d eliver their services in efficient manner.