This paper exaplins the recent scandal with Martha Stewart and it talks about other recent scandals and how they relate to Martha's situation.

Martha Stewart alert Omnimedia: Marthas Everyday Problems Case Summary Martha Stewart, born in 1941 as Martha Kostyra, grew up in Nutley, New Jersey in a propertyless family with six children. At an early epoch her mother taught her the bedrock of cooking, baking, canning, and sewing and her father introduced her to gardening. Because of this, her p atomic number 18nts helped develop Marthas passion for cooking, gardening, and homekeeping, which eventually turn cut across to the creation of Martha Stewart Living Omnimedia (MSLO) (Company). Martha earned her bachelors degree in annals and architectural history at Barnard College. She married during her sophomore course and after graduating became a successful stockbroker. In 1972, Martha, her husband, and her daughter, Alexis, moved to Westport, Connecticut, where she trustworthy a catering business concern that displayed her cooking ability and uniqueness. This is how Martha got the pattern for her first book e ntitled Entertaining, which was published in 1982. age later Martha Stewart Living Omnimedia (MSLO) was born and Martha became Americas best-known homemaker (Company). MSLO is a leading provider of original how to surfeit and products for the home. The Martha Stewart brand is leveraged across four business segments - Publishing, Television, Merchandising, and Internet/Direct Commerce. MSLO has eight bring up marrow content areas - Home, Cooking and Entertaining, Gardening, Crafts, Holiday, Keeping, Weddings, and Baby and Kids - in which originative experts are constantly seeking and developing new ideas to save the amply quality and value associated with the brand. The experts at MSLO produce an enormous accruement of how to articles, books, television programs, newspaper columns, radio segments and products relating to the eight marrow squash content areas throughout the four business segments (Company). Publishing is MSLOs largest business segment, which accounted f or $182.6 million of make sense revenues fo! r 2002. It includes magazines such as Martha Stewart Living and... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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