CEMEX Cementing Relationships (2004 2007) 1. Executive summary CEMEXs acquisition and post-merger acquisition of RMC inspected from a superior helicopter view can be initially set as a success. The change watchfulness space capsule of the case, however, reveals several(prenominal)(prenominal) issues. The issues atomic number 18 not critical exactly if are palpable in case of all troika fits of the congruence exemplar. In this summary the environment is assessed by a SWOT analysis and findings from a PESTEL framework thinking. The congruence framework guided the system of logic of investigating the fit amongst the strategy and the environment and the throughputs. During the analysis several change management concepts have been addressed, most of which are around socio-cultural, strategic, and communication and interest of people. 2. Situational analysis CEMEX is one of the worlds largest supplier of twist materials (US $15.14 bln sales in 2011). The Mexica n club founded in 1906 has abundant been a local, Mexican player but since 1992 it has stepped on an exponential âroad to become global. A come across deterrent example for this has been the appointment of Lorenzo Zambrano to be the CEO and Chairman in 1985.
With his in-depth association of the Monterey based company (grandson of founder and went through the rill manger becoming CEO), extensive business management skills (MBA, US universities), and receptiveness to high-tech solutions, computer aided business (CEMEXNet) CEMEX acquired and develop the skills requisite to outperform its rivals in size, qual ity, and positiveness. Success can be root ! to the strategy that CEMEX has been focused on emerging markets where profitability was higher(prenominal) versus developed markets. Prior to the 2004-2007 period CEMEX has made several acquisitions in Mexico and mainly in other Spanish speechmaking countries identical Spain, Venezuela, Colombia, and Costa Rica but also countries like Egypt, Indonesia and the the States have been on the agenda. In the mid 2000s CEMEXs strategy was forming around...If you wishing to get a full essay, show it on our website: OrderCustomPaper.com
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