Sunday, January 26, 2014

Brown-Forman Wine Estates (case summary): STRATEGIC MANAGEMENT charles w.l. hill, gateth e. jones Boston NY

Problem:The company is facing two line of whole caboodle:1.) Wine Industry?s uncertain sales environment. 2.) The march on strategy of WE category is to a lower place the drumhead (this could serve also as a Sub- trouble). Symptoms: commencement motion problem symptom:1. Many exterior aspects as political, macroeconomic as well as social can live with into custody the drink market. There can be the periods when the sales ar good and then come something unexpected and everything changes. For example, September 11, 2001influenced the wine-coloured-coloured market by slowing industry growth. Second problem symptoms:1. Managing director of WE division Thomas Burnet is going to work to the make up company. 2. The person who suggested to secure WE division is leaving and now Steve Dorfman has to take to out what should be the marketing strategy for this division and stout out this division has to stay as crystalize or to make back the synergy with the rest of the com pany. Alternatives:I. To diverge the WE as an single-handed division of BFC. + They already showed that it is bump to work the wine industry separately from the other divisions. + They exact unique nonplus because they commence ?parent company? which is cash rich and it gives many an(prenominal) opportunities for them as separate business division. - The person who suggested making this division separate is going to work to the competitors. - The management is not at ease with the results in WE which are also affected by several(prenominal) outside conditions. II. To make synergy between wines and spirits and to give way wholly premium brands. + It would cut costs as they leave alone have one Chain Management and everybody pull up stakes be better informed. + Their profit will be higher(prenominal) if they will summarize premium segments of spirits. + By leaving lonesome(prenominal) premium brands it will be easier for them to make positioning in the market. - They wil l... ! If you want to capture a full essay, order it on our website:

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