Marketing

3. Discuss veritable slides in the economic environs of which marketers must be Aware and provide examples of companies responses to each slew. The economic surroundings consists of factors that push consumer purchasing power and spending patterns. Marketers must contain pen up attention to major bowel movements and consumer spending patterns both across and at heart their world markets Some current economic factors include the juvenile recession, interest rates, the housing crisis, supply costs, and the reeking dollar against near world currencies. For example, a weak U.S. dollar is a panic for Ameri female genital variety meat purchasing imported goods or traveling abroad, but it is an luck for Ameri understructure companies exporting products to other countries as well as for the hospitality industry in the United States, as impertinent consumers take advantage of their stronger currencies and travel to this country. 4. Discuss causes in the br illiant environment of which marketers must be aware and Provide examples of companies responses to them. The intrinsic environment involves the natural choices that are needed as inputs by marketers, or that are affected by marketing activities. Marketers should be aware of several trends in the natural environment.

The first trend is increased government intervention in natural option management. The governments of different countries vary in their concern and efforts to promote a clean environment. The general hope is that companies around the world lug accept more social responsibility, and that less ex pensive devices can be found to control and ! reduce pollution. The second involves ripening shortages of raw materials. Marketers need to rely less on unrenewable resources and use renewable resources more wisely. And the third environmental trend is increased pollution. Industry will almost always fiscal value the quality of the natural environment. Concern for the natural environment has spawned the supposed green movement. Today, enlightened companies go...If you want to get a luxuriant essay, order it on our website: OrderCustomPaper.com

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