Innovative Retailing Strategy choose by Hindustan Unilever set for creating foothold in the Hinterland Piali Haldar Eco(Hons)JU,PGDRM(IRMA), M Phil(Bus. Admin)AU, Pursing Phd(BIT, Mesra) Asstt. Professor Asia pacific Institute of Management, 3& 4, Institutional Area, Jasola, Opp. Sarita Vihar, New Delhi 110025. Mob: +919350203111 telecommunicate: firstname.lastname@example.org Abstract The issue of range the unreachable is gaining a parvenue dimension and magnitude with the exploitation economy. Earlier the securities industry search used to focus much on creating products for the urban grocery and distribute the same among the organise segment. now marketers are more than(prenominal) focused, and they are adopting specific dispersal dust with suitable publicizing and gross revenue promotion for targeting the agricultural markets. Project Shakti of HUL is one of them. This paper pull up stakes dissertate the advanced retailing strategy Project Shakti adopted by HUL for tart the hoidenish market. This paper will also discuss how this tolerate is successful in creating micro-enterprise in rural areas and compound furrow interest & social interest. Introduction The issue of attain the unreachable is gaining a new dimension and magnitude with the outgrowth economy.
Earlier the market research used to focus more on creating products for the urban and distribute the same among the target segment. Today marketers are more focused, and they are adopting specific distribution formation with suitable advertisement and sales promotion for targeting the rural markets. To be successful in rural market! the marketers need to realize the belief system of rural India, their value system and taboos, and ever-changing social factors the likes of literacy, income, occupation, mobility, sex-ratio, status of women, attitudes toward communication, the message and media. It has been proved over again and again that push button any product made for urban market pushed to rural market failed miserably in legal injury of touching the police wagon and...If you want to get a full essay, order it on our website: OrderCustomPaper.com
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