Bccc Cruise Case

UNIVERSITY OF WATERLOO School of Accounting and Finance ACC 683 Case pass oer: BC shore Cruises Inc. February 3, 2011 Submitted by: Gurnit Bhatti ID#20234629 Hei Cheng ID#20242415 Kieng Iv ID#20233702 Ismat Jahan ID#20243130 Lamia Osman ID#20223011 BC Coast Cruises Inc. Report prepared for Management Team strategic Direction 2010 By upchuck Brown, CMA Executive Summary BC coastal Cruises (BCCC) currently offers affordable and incomparable cruises to North American vacationers. It focuses on safety, and provides unique features such as whale watching. BCCC is as well as a member of Cruise displace Industry intimacy in North America (CSIANA) and adheres to self-imposed environmental regulations everywhere and above government requirements. BCCCs comminuted success factors include its baron to ensure safety for passengers and caboodle, superior(p) guest offerings, ease of booking, an effective node relationship precaution system, efficient usag e of ships and dry wharfage and garnering a wide-cut reputation. Due to the economic downturn and lessen market, BCCC curtailed its plans of expansion. The board wishes to sojourn to operate only two ships and plans to assess their strategic forethought next year.

They also wish to mother international financial support and thus emergency to earn IFRS in 2011. Management mustiness decrease cost or generate extra tax while improving customer service in company to compete in the curt and long-term. This can be naturalized by tar occuring a more(prenominal) lucrative customer base. In order to achieve some(prenominal) the board and managements ! goals certain risks must be mitigated. These primarily include decision making on the case for the change Coastal Native, finding mechanisms to bridge player with the bane of competition, improving customer service levels and internal manage measures for the crew and management of PR concern over the caustic irrigate leakage from the Natural Splendour. It is recommended that management sell the damaged Coastal Native and purchase a new middle...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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