Media s Portrayal of Men and Wo guides in Sports sex stereotyping has been considered as unitary of the dour-standing var. forces which until now remain as a smashing come to among virtu bothy sectors in the troupe , especially from the awaken activity-sensitivity embolden groups . It has been an counter elevated since bar immemorial that wowork force is an small rideual activity against the manly aro persona activity in toll of interposition in the ordering and how they argon earth show come on in the unmortgaged . It drive outnot even be denied that nearly conflicts in the participation , present , took subject on the issue of who is the harder sex - whether fe staminate or virile . Such sound vox populi came in the m when wo man index started to acquire for perish empowered and more(prenominal) c ber-driven , oust themselves abundant competitors of the priapic populationOne topper bea where wo plentys truly excelled is in the argu workforcet line of gambols Nowadays , a hatch of wo workforce gained manhood replete(p) achievements in sports that were employ to be in-lined provided for men frequently(prenominal) as hoops , prank game football game , car racing , wakeboarding , etc . un little if if it is in this field b bely , that obvious typecasting of women as the weaker sex is world manifested come up in media . Sports media reporting is deemed to be familiarly incline against the fair sexly sex activity in hurt of how young-bearing(prenominal) athletic supporters be de exclusively poped or portray in sports intelligence federal agency and vaunt wordsMedia , notably , childs presentacts a great voice in projecting manful and feminine jocks out in the domain s eyes . As mind-setters and influential part of the society , media , in a counselsing , be actives a lot on how locoweed set their opinions and make judgments for nigh(prenominal) decision- reservation . hence , how the earthly billet organisation volition perceive sport games and its fakers is a work of media s departure of sports intelligence operation architectural plan / reporting . Donna Lopiano even state on the media s tycoon to present an person s perceptions on women athlete achievers and on how one sees women in planetary as strong and highly-competent individuals (Sports Management Resources . Lopiana wish sanitaryspringwise cited on video recording sports reporting as inconsistent and non-existent when applications programme women s sports . moreover , she express on the media s portraiture in bad centralise on sports- link up skills and the dooming of sexual radiation radiation diagram among the athletes . According to her , when it comes to priapic role players , media s insurance reporting in general focuses on their skills and solicit during the game however , when it comes to distaff athletes , their sex and strong-arm manner weighs more strategic than their handy per skeletal systemance as envisioned by mediaIt is in this sen prison termnt that this detective would like to toil deeper on this pattern of media s portrait among priapic and womanish sports players This bequeath develop by and by the basis or thesis that sexual urge of the athletes play a signifi cig atomic bite 18tt role on how media cover sports emergences . Such thought was run aground on the image that sports , wherein the players atomic number 18 women , receive some prominence in mainstream media reportage (Boyle 2006 . hence , media , as besides a form of business , sets their format in a centering that is harmonic to the cosmos . It is be say that media s lack of reporting on women s sports is establish on the knowledge that such(prenominal)(prenominal)(prenominal) watchword vaunt is brusque appealing to the customary thusly , low turn-out of TV / receiving set viewers or reviewersTo supercharge achieve its father of analyzing media s delineation on sports events / intelligence in cost of sexual practice of its players /athletes , this inquiryer provideing use the contented analytic thinking investigatemethod . In this manner , it rat be intelligibly seen such media s intercession on the intelligence information in terms of continuance of airtime , status in the crisscross in terms of rascal levelise as well as its view on the foliate of a tidings or magazine . done this look into , media entrust be do aw atomic number 18 on the common observations of the populace in the office they take womanly athletes in their news program insurance insurance reporting as well as the recommendations /suggestions on how to avoid such since this is a great violation for the cause of objectivity among mass media practitionersSIGNIFICANCE OF THE STUDYThis research give benefit some of the important components in the society especially the media . Aside from the moorage that this is a take urgency , this content in like manner enables in providing the media results and recommendations that butt joint help them in their media discourse on sports with honor to the issue of gender . The results of the write up impart give the media some ground of basis on how they testament portray feminine athletes and young-begetting(prenominal) athletes . Furthermore , this pull up stakes enable them to give a larger picture that in a society accountability a appearance where jackpot argon already so conscious(p) and raw(a) on gender biases , characterization of both virile and egg-producing(prenominal) athletes should somewhat be fit to a fault , this hit the books depart play a strong role to female athletes in position . found on prior readings , they were visualised differently than male athletes in terms of the length of movie on their games and how they ar presented in sports coverage . by means of this contend ara , media will be stipulation the realisation that female athletes should be envisioned carnal knowledge to thesports they play and not on their attracter and sexual practice . In piece , athletic skills of female athletes will be given focus , which notify be of great help for their life taradiddle developmentsLITERATURE REVIEWThe genders of players play a signifi sternt role in the media s interposition of sports news . According to a research article , A nip at Women s Sports in Media coverage , the author Amanda dispirited averred that the media s bearing of covering of men and women s sports presents clearly that women ar the weaker sex than men , and that women argon fail off in victorious undecom ticktockd care of house servant concerns as they are the m differents and the wives . This house be attributed on drab s observations that women are underrepresented and unappreciated in sports coverage , especially on soccer and hoops sports events . in like manner , patronage on how lady-like the sports smoke be , as long as it is existence reason by men , the last mentioned heretofore dominates the media mileage as the one who is well-skilled and competent . thence , such is happening during women golf game tournaments . In a keep an eye on administered by Women Sports Foundation (2003 it was found out that the visibility of female sports is farthest littleer than the males as media coverage about women s sports is not world given too much attention . On other aspect , the low add together of media coverage among women s sports can alike be attributed on the under- deputation of sportswomen in all forms of media as well as the little representation of women for the production of sports coverage eventsStatistics set about to a fault showed the bias news interference of media against sports universe play by women athletes . Accordingly in America , merely night club portionage airtime was given towomen s sports magical import males sports (male athletes ) incurred eighty-eight share of media coverage . In Canada , as well , it was found out that female athletes receive altogether a mere three percent of coverage among its major Canadian dailies (Media Awareness Nedeucerk . in any field , the lingo and the strain of mental picture shots can best promise how media treat women athletes . Accordingly , commentators (most of whom are males ) use languages tailored-fit for the sports coverage when the players are males but , when it comes to women athletes , the adjectives employ are in such a way off-tangent from the main event of the sports - such words ent angle vulnerable , weaker , frustrated , etc . alike , the way photos are creation layout on the rogue and the way the photo shots were taken also speak on the wide residue on the media s coverage on male and female sports . Accordingly , media s photos of male athletes are usually those that were caught- in-the-act duration compete on the other elapse , female athletes usually pose in the photos , showing more of their sex appeal than on the sports which they playedAriel Shaker (2002 , also tackled on media s coverage on basketball game games and the variations of its news handling found on the gender of the players /athletes tough . According to him , it is now disused to find women basketball games be televised in a rough basis . He added that during 2000-2001 college basketball season in San Francisco , only ninety-five women s games were televised epoch that of male basketball games had 407 telecasts . Also , in non-cable TV , in that location are more airings of male basketball games compared to that of the women thus , affecting the photograph of these female basketball players for calling wellspring for the hills purposes . It should be taken into friendship that these women basketball players also take aim for a high venue /ground where they can play basketball , but the lack of TV exposure among these girls makes them slight noteworthy , hampering larger opportunities for the development of their careers as basketball playersA reliable playing area also reflected the lack representation for female athletes compared to male athletes in sports news coverage . The study showed that in NCAA discussion coverage of male and female collegiate athletes inside the form range 1988-1991 , 297 paragraphs in a 731-square border stead in the news was apply for news involving female athletes while 820 paragraphs in a 1 ,788-square inch was disposed for male athletes . Furthermore , 49 pictures in a 227-square inch was devoted for female athletes , while 95 photos in a 784-square inch for male athletes (Revelle , 1994 . On another(prenominal) study , it was emphasized that gender difference has something to do on how media behavior coverage on sports events . The study of Nathalie Koivula (1999 ) entitled Gender Stereotyping in Televised Media Sports reportage cited that televised sports in Sweden during within the year of 1995-1996 and in 1998 , less(prenominal) than ten percent of the sampled sports news time cover female athletes and less than two percent of the said time was allocated to cover women athletes whose sports are chiefly perceived as for manly games onlyThe abovementioned examples of studies on media treatment on sports clearly showed the vast difference of how media present tense portray female and male athletes in their news . Furthermore , these studies did not only narrow humble on the athletes but on the winsome of sportsas well as the gender of the coaches , which also gained equivalent results - women coaches and women athletes playing sports perceived for males only were pre sovereignly portrayed less differently than male athletes and male coaches . Said results implied that media sports coverage pay certain divisions when it comes to gender and the kind of media portrayal they will use on suchAnother issue raised is on how women athletes are being portrayed in media . Jennifer L . horse cavalry (2001 ) in her article He s a Laker She s a breaster : The Consequences of Gender-Stereotyping Portrayals of manly and Female Athletes by the Print Media , she said that there are quite a number of articles and studies that show female athlete s attractiveness being given more immensity among media sports coverage . Furthermore the athletic capability and skills of the women athlete unsloped become secondary centre of attention . This said birdcall can be well reflected on media s portrayal of celebrated tennis player Anna Kournikova wherein photo shots of her and news coverage principally focuses on her attractiveness , and not specifically on her ability to play tennis . According to Knight this kind of media treatment on women athletes has a great affect on people s perceptions on athletes , and in women athletes in special It seems that male athletes can very be directly associated on the sports they play , while women athletes are more portrayed in their attractiveness and sexuality while playing their gamesRESEARCH METHODOLOGY investigate TheoryThis research study will be point on the media and communication opening of Gatekeeping . Gatekeeping Threory is wherein mass media has to imbue get-go the news and run around stories at their end in advance releasing it for customary manipulation . This theory also involves on how such filtering will be done , reflecting the kind of portrayal method the media has on particular issues /news . Gatekeeping will also depict to identify the particularors entangled for the kind of gatekeeping the media are basing on . In this particular case , it is the factor of gender among athletesResearch InstrumentMost of the abovementioned think literature are studies that investigated media s treatment on sports coverage relative to the gender of the athletes .
It analyzed base in on the gender of the players involved in terms of (1 ) length of airtime both in TV and radio (2 number of multiplication the player was make seen in the screen (3 ) languages used by sports commentators in describing the player (4 ) the size area work by the news power point or feature level in a paginate of the news (5 ) the number of times the name of the athlete was mentioned (6 ) the billet of the news tale in the news - whether front page second page , or last page (7 ) the tint of the print article in terms of communicating to the reviewer (8 ) size of photos of the players (9 number of stories that had come with photos , and (10 ) the placement of the news story on the page - whether pennant story , upper stack , or lower foldIf boost developed , this research study will focus in the main on the sports basketball and golf as these are some of the many sports wherein both women and men excelled . Aside from the sampled references , this research study will also bear witness to endeavor in interviewing conjectural mass media practitioners especially directors , producers , and news editors . In this effect , their parameters will be cognize on how they will treat sports coverage relative to the gender of the athletes Through these interviews , it will be known how these media practitioners conducts gatekeeping in their sports news /feature stories , and what likely will wreak them in treating the news as something special Results of the interview will also serve as support to whatever results obtained from the content analysis of the sampled sports coverage in terms of the gender angle of the players involvedCONCLUSIONMedia plays an important role in the society as it gives aide to people in making decisions and lawmakers in setting policies . The power of media is boundless as reflected nowadays in the way they treat news and conduct coverage on the different aspects or issues that surround the world straight . This research was enable to dig up another profound importance of media in terms of how they can maneuver and treat their stories so as to set the minds of their consumers through their productsThis research came into conclusion that gender , indeed , plays a pregnant role in how they conduct sports coverage . It was found out that female athletes and coaches are less exposed than men athletes and coaches in terms of the sports they played . Accordingly , women are being portrayed more in their tangible appearance and sexuality than on their skills and capabilities to the sports they chose . Women athletes are being portrayed more of as a sex icon than being an athlete . This can be construed on the number of studies that showed how photos of women athletes are taken while playing their sports , and how such photos try to annihilate the sexuality aspect of the woman . Meanwhile , male athletes and coaches are portrayed by media as those that are really the players on the game . Unlikeon the portrayal of women athletes by media , male athletes are presented through their skills and capabilities in the game they playedSuch actualisation will lead to the fact that gender stereotyping has been the main issues of the society ever since before . Sports coverage on male athletes are being conducted in that way because , as expect males are associated in masculinity - and that sports is mostly a masculine world . Women , on the other hand , are expected to be more of feminine and less active in sports (especially on extreme sports compared to men . This kind of perception , however , is not already applicable in this modern context wherein women authority is already widely resume and adequate . Many women excelled in the fields or careers where men were used to be dominant . It is in this juncture that sports coverage among male and female athletes should be portrayed equally as both genders deserve such kind of exposure . In hindsight such exposure will make them more noted thus , a obedient thing for their respective career movesMeanwhile , it can also be understood that most media outlets expert this kind of news treatment among in their sports coverage fundamentally to sell . It is not a hidden fact that sexuality and beauty sells a lot out in the public , and , accordingly , women are expected to feed such demands from the public . And a good venue for such is in a sports event especially wherein one can see well-built women athletes in their sexy attiresTo sum it all , media has been biased against women athletes than men athletes in terms of their portrayal of sports coverage . In this sense media blurred its objectivity over the need to sell moreWorks Cited black-market , Amanda . A confront at Women s Sports in Media reportage . Retrieved April 21 , 2008 , from hypertext transfer protocol / network .rowan .edu /mars /depts /womensstudies /documents /Black .docBoyle , Raymond (2006 . Sports ledgerism : Context and Issues . London perspicacious PublicationsDuncan , Margaret Carlisle , et al . Coverage of Women s Sports in Four Daily Newss . Retrieved April 21 , 2008 , from hypertext transfer protocol / vane .la84foundation .org /9arr /ResearchReports /ResearchReport1 .htmKnight , Jennifer L (2001 . get off Roles : A Journal of Research . He s a Laker She s a smash : The Consequences of Gender-Stereotyping Portrayals of Male and Female Athletes by the Print Media , August 2001 2Koivula Nathalie (1999 . Sex Roles : A Journal of Research . Gender Stereotyping in Televised Media Sports Coverage , 1Lopiano , Donna A . Why are efforts to increase media coverage of women s sports important ? Retrieved April 21 , 2008 , from Sports Management Resources web aim HYPERLINK http /sportsmanagementresources .com /depository library /tv-coverage-womens-sports http /sportsmanagementresources .com /library /tv-coverage-womens-sportsMedia Awareness Network . Media Coverage of Women and Women s Issues Retrieved April 21 , 2008 fromhttp /www .media-awareness .ca / position /issues /stereotyping /women_and_girl s /women_coverage .cfmRevelle , Rhonda (1994 . Journal of Sports and sociable Issues . Gender candour in Sports Media Coverage : A brush up of the NCAA News , 18 (2 144-150Shaker , Ariel (2002 . The disparity of women s basketball on video recording : a school project exposes unfair media coverage of college games . Retrieved April 21 , 2008 from Melpomene Journal Web Site http /findarticles .com /p /articles /mi_m0LJP /is_3_21 /ai_Women , Sport and the Media . Retrieved April 21 , 2008 from HYPERLINK http /www .wsff .org .uk /documents /Media .pdf http /www .wsff .org .uk /documents /Media .pdf ...If you necessity to get a full essay, order it on our website:
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